The difficulty of breaking into this market is that the established players all have a large and dedicated user base that they market to. With favorite games that are not available on other platforms. The opportunity is that these players all offer cloud storage exclusive to their platform, every user, needs cloud storage, exclusive of the platform. A way to access saved games from any console or pc, anywhere.
A new company could make headway into the market with a tiered offering that includes a decent free option. None of the companies studied above include a free option just a trial option. With the right pricing structure, and larger storage capacity as you get into
the subscriptions and the ability to store more than just save games would make this a viable product.
If a way was developed to create plugins using API’s from the competition along With a targeted marketing campaign to gamers exclusively and highlighting what you can do using the new service compared to the limited capabilities of the competition, the new player would be able to grab a large number of users in a short time while the competition scrambles to restructure their offerings.
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